Rolex VS Breitling

There are those that swear by each brand but which one is the best for you?

Rolex VS Breitling: Which is Better?

We hear "What is a better watch Breitling or Rolex?" more often than you think and it can be answered several ways depending on the context of the question." So let's answer all of them, shall we?

We are here to address some key questions that you're probably asking yourself when comparing Rolex VS Breitling. These two luxury brands are both very popular and are often considered when looking for a luxury watch from a well-known Swiss watchmaker. You may be considering a purchase and want to find out what is a better watch Breitling or Rolex. Both brands produce some really great watches. That being said, in the case of Breitling VS Rolex, let's find out if it's Rolex or Breitling that is the best brand for you.

For your convenience, we created two buttons that link to each brand should you wish to visually compare their products while reading this comparison. Clicking on either one of the buttons will open a new tab so you can see them side by side.


Which Brand is Better, Rolex or Breitling?

There are 16 watch brands that rank in the top 50 Swiss brands. This will give you an idea of just how important watchmaking is in Switzerland as well as how big these brands really are. In terms of recognition, this is how Rolex VS Breitling compare.

Rolex Versus Breitling Comparison

Rolex is the #3 most recognized Swiss brand worldwide* with only Nescafe and Nestle before them making Rolex the #1 most recognizable Swiss watch brand with almost 100% brand recognition internationally.

Breitling is in position #41 of the same top 50* Swiss brands making Breitling the 15th most recognizable Swiss watch brand in the world. Are they a major brand? Yes! Very major. People just recall the Rolex brand more.

So in terms of how many comments you'll get if you wore each watch, chances are, you will hear "Hey, Nice Rolex!" more often since a higher percentage of people (many of which are not "watch people" per se) will remember Rolex compared to Breitling. However, anyone who knows anything at all about watches would know Breitling is a superb watch brand.

*Source: Most Valuable Swiss Brands by Interbrand, an agency that measures brand value.


Rin stainless steel and rose gold

Breitling VS Rolex Prices

Rolex Prices start at about twice the price of the cheapest Breitling. At the moment, the cheapest new Rolex would be the Rolex Oyster Perpetual 39mm men's watch followed by the Rolex Datejust 33mm ladies watches which cost about $500 more. They use automatic calibers that are purely mechanical movements.

Breitling Prices start at less than half the price of a Rolex. With more affordable watches such as the 33mm and 36mm Colt Lady or the Men's 44mm Breitling Colt Quartz for about $150 more than the women's Colt watches. These Breitling watches use cost-effective battery-powered quartz movements.

You should, however, compare apples with apples. Rolex doesn't make quartz watches, period. They pride themselves on only manufacturing mechanical watches which are considered more prestigious by watch lovers and collectors the world over.  Yes, there used to be quartz Rolexes in the past. The Rolex Oysterquartz was last featured in their catalog in 2001 but ever since that last run they have scrapped the idea and instead focused on producing only high-end and high-precision mechanical calibers for their watches.

So considering the above, what determines the value of the cheapest Rolex caliber VS the cheapest Breitling quartz movement?

Which leads to the next question.

Breitling or Rolex: Which Holds Value Best?

 Is Breitling a good watch? Yes. An excellent watch. There is a direct correlation though between the value of a brand, the recognition of a brand and the resale value. While there are some watches that have a high resale value for other reasons such as the rarity or iconic status of a watch; as a general rule, the better the brand the more you'll get back when trying to sell it. This is true with most products, not just watches. 

In terms of the street value of Rolex watches, you really can't paint an answer with a broad brush. However, in terms of the percentage of what you originally paid for a Rolex or Breitling versus what you can sell it for, you will usually get more when reselling your Rolex watches compared to reselling your Breitling watch. It's almost a given every time. What's better than a Rolex? In terms of resale value? Nobody.

Now, as to why you'd want to sell a Rolex or Breitling watch? Beats me. However, let's look at common reasons why some people would (or wouldn't) buy a Breitling or a Rolex watch.

breitling superoean heritage 2

Pros & Cons of buying Breitling watches


  • They have a reputation for being very professional watches like the Breitling Navitimer 01 which is designed for aeronauts such as pilots, astronauts, military personnel, search and rescue operations and more
  • Breitling even has a few smartwatches such as the Exospace B55 watches which are smart watches designed with special smart features for pilots and aerospace professionals
  • Breitling has a watch with a distress beacon and locator which is great if emergencies arise
  • They are substantially more affordable than Rolexes
  • There are literally thousands of models from which to choose
  • They're unique in the sense that you can choose the exact strap you want on every single watch
  • They have quite a few special edition watches and limited edition watches
  • Breitling has several different rubber strap options available and you can have a rubber strap on any watch of theirs. Whereas for now, Rolex only has a few rubber strap options found on in the Yachtmaster series and have a few Rolex Daytonas on a rubber strap.
  • Breitling has quartz models which offer more precision and require less maintenance than mechanical watches


  • They are a very major watch brand but not as much of a well-known watch brand as Rolex
  • They usually don't hold the same resale value as Rolex watches
  • They don't produce as many super high-priced blingy models as Rolex (if that's what you're looking for)
  • While watch connoisseurs would recognize a Breitling as an amazing watch and a highly respected brand that offers both mechanical and quartz watches, some watch connoisseurs, who usually marvel at the micromechanics have a tendency to sing the praises of brands that exclusively offer purely mechanical watches. This isn't necessarily a con in any way since there are also many people who prefer quartz watches but it should nonetheless be mentioned.

As you can see from the above pros and cons that through their unique product line, Breitling has positioned their brand in the luxury watch market as a manufacturer that produces watches for professionals. Some even have special features tailored to specific situations. They have many high-quality tool watches that are customizable with different types of bands. They are competitively priced.

Pros & Cons of buying Rolex watches


  • They are the most recognized brand of luxury watches in the world
  • They have, in general, a better resale value than most luxury watch brands
  • They have many blingy models with diamond bezels, pavé dials (faces paved with diamonds), precious metals of all sorts ...if you're into that
  • Many innovations are patented by Rolex such as their Parachrom blue, Osterflex bracelets, Oysterlock, Everose gold (rose gold) alloy, Cerachrom bezel inserts, Triplock locking crown, and more
  • Rolex makes quite a few iconic watches such as the Rolex Submariner and the Rolex Cosmograph Daytona, Rolex Explorer, Sea-Dweller and more
  • Their mechanical watches are all Superlative Chronometers which are highly accurate and precise mechanical movements with a minimum precision of -2/+2 seconds per day


  • They are usually less affordable than Breitlings
  • You can't choose the exact strap the way you can with Breitling
  • They don't have as many special edition watches and limited edition watches
  • Breitling has several different rubber strap options more than Rolex
  • As of yet, Rolex doesn't offer any smartwatches nor have they alluded to the idea that they ever will

If you enjoyed this comparison and feel that others would enjoy it too, please like and share it. Thanks!

Breitling or Rolex. Which hold value best?

Follow us on Instagram for great luxury watch photos

Trending Articles

IWC Pilot Watches

IWC Pilot Watches

What's the best IWC pilot watch for you in 2019?

Read more

Setting Trends

Setting Trends

Cartier is setting trends again with the new Drive de Cartier.

Read more

Sporty Watches

Sporty Watches

TAG Formula 1 Quartz or Automatic? Which should you get?

Read more

In The News

In The News

You'll cry if you see what Dr. Strange did to his JLC watch.

Read more



© 2019 Prestige Time LLC - All Rights Reserved  |  PrestigeTime.com  - The Most Trusted Name in Luxury Watches - Online Since 1999!

For more reviews, comparisons and specials
Join Our Mailing List